Pabst Blue Ribbon uses Twitter to Police Intellectual Property Rights

Last week beer maker Pabst Blue Ribbon, a/k/a PBR, used its Twitter account @PabstBlueRibbon in a humorous way to forewarn professional wrestler superstar John Cena and his employer World Wrestling Entertainment, Inc. (d/b/a WWE) of PBR’s intellectual property (IP) rights. As shown in PBR’s tweet below, John Cena’s new T-shirt…